Share Button

It’s that time of year again. A couple of weekends ago, thousands of people were irritated by Nike. Again. This time, it was Hyde park, Battersea park and some others as well. I got caught up in the Battersea park run. It was hugely annnoying. (<a href=”http://www.minto.net/blogs/archives/55-Nike-nightmare.html”>see last year for what it’s all about</a>)<br />
<br />
Why? It’s not the disruption, or even the music. It the slogan on every shirt. And people are <b>still </b>wearing these bloody shirts as they go running round London.<br />
<br />
This time it was: “I will run a year.”<br />
<br />
What the hell does that mean? Really. What does it mean? “I will run <b>FOR </b>a year”? In which case, is that non-stop, like Forrest Gump, or just once a week? And if you give up after a year, then that’s not much good, is it?<br />
<br />
“I will run a Nike race each year”? More likely, but a poor sentiment.<br />
<br />
“I will run around London wearing this fucking shirt for a year”? Ah, now we have it.