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Advertising products during football programmes is just obvious, right? Cars, phones, booze, they are all easy choices. <br />
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So, we have a Tuesday Champions League match featuring Liverpool. Cut to the ads. A new electric shaver – yes, that’s good. Next up – footage of a boy pouring a goldfish from a plastic bag into a pond. What could this be? Voiceover: “It’s good to be out in the open” Yes yes, where’s the car/phone/holiday/creditcard?<br />
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“So that’s why Philips have introduced the new open MRI scanner.” Scene of woman in hospital, looking like a model, grinning as she is about to have a wonderful MRI scan.<br />
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What on <i>earth</i> is going on? Since when has needing an MRI scan been a fun, aspirational thing? And how big is the market for MRI scanners anyway? And during the football? <br />
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You can just hear the pub banter – “Mate, mate, you should really upgrade your MRI scanner – it’s looks shit. And now they’re open. Brilliant. Look at mine.”