The subeditor’s craft is a tricky one. Original headlines are hard to come by. Some are so obvious and clichéd that they are banned in style guides – at my old employer Euromoney, using the phrase “banking on success” was almost a sackable offence.
And yet there is something of a lack of imagination doing the rounds regarding North Korea. Let’s see”
a) the country is a problem – rockets, nuclear worries, terrible regime etc
b) it rhymes with “Maria”
c) everyone remembers the Sound of Music
“How do you solve a problem like Korea”
- The Sun
- The Guardian
- The Independent
- The Economist
- Euromoney (no bias here)
- and most recently, The Telegraph.
It’s not every headline that is shared by the Sun and the Economist, but this one is such a classic, it spans every type of publication. I bet we haven’t seen the last of it.